Social Media: How to Engage, Share, and Connect, Fourth Edition

£36.51

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Price: $36.51
(as of Apr 04, 2024 14:30:41 UTC – Details)


Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.

Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Publisher ‏ : ‎ Rowman & Littlefield Publishers; Fourth edition (July 8, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 264 pages
ISBN-10 ‏ : ‎ 1538154420
ISBN-13 ‏ : ‎ 978-1538154427
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 16 ounces
Dimensions ‏ : ‎ 7 x 0.6 x 10 inches

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